Asher Writes

Helping women take care of their jewellery with Rachel Shrieves.

The client: Rachel Shrieves, an up and coming jewellery designer who specialises in silver jewellery.

The brief: To write a detailed jewellery care guide for her customers.

My process: I decided to simplify and demystify jewellery cleaning by splitting the guide up into easily digestible sections, educating the audience about jewellery in general as well as how to clean it.

The outcome: She was happy with my guide and also said that her customers found it extremely helpful.