The client:Wealth Dynamix is a tech platform that helps wealth managers manage wealth more efficiently.
The brief: I was approached to rewrite their website as part of their overall rebrand. They wanted their site to have a friendly and confident tone of voice, putting a face to finance if you will. They also asked me to write a series of video scripts for them.
The process: I carried out extensive desk research on wealth management from the perspective of the manager and their clients. After this I used the information to begin creating profiles to write for.
The outcome: WDX are very happy with the copy and videos, combined with the site rebuild their brand is far more appealing to potential clients.