Asher Writes


Why I don't specialise.

What do:

  • Feminism

  • Dermatology

  • Employment policy

  • Education strategy

  • Jewellery design

  • Blockchain technology

  • Cryptocurrency

all have in common? 


I knew little to nothing about them before working with clients that are in these industries. Now?  Pick a topic, any topic, and we can have an in-depth conversation about it. Let’s have a chat about the brilliance of Satoshi Nakamoto, or why feminism is important, or why your sebum is important to your skin. 

My job is like a more interesting version of school, I get to learn about interesting topics in the way I see fit. No rote learning over here. I learn by:

  • Speaking to people in the industries

  • Watching educational videos on the subjects

  • Listening to podcasts

  • Reading relevant books & articles


I've become a more well-rounded person through copywriting. It's a humbling job, just when you think you know everything, a client appears from an industry you didn't know existed and you go from expert to novice in the blink of an eye. 

I’ve been asked loads of times “Hey Asher, why don’t you specialise?” My response is “I don’t feel it would benefit me or my clients right now.” 

For example, before I rewrote Neon Moon’s website, I did some work for Rachel Shrieves a jewellery designer. Whilst the psychographics are a little different, the target market for both clients is women. Doing work for Rachel got me familiar with writing for women. I wouldn’t be able to have written that website copy if I hadn’t first written for her. Two different markets but a similar target audience.  

Sometimes, writing for two different audiences in different markets can help too. 

I used to be a Marketing Manager at BuzzRamp, who help small businesses with small budgets to run their own marketing & PR campaigns. As it was a lean startup, I pretty much did everything marketing related, my favourite part was writing the blog posts…surprise, surprise I now write for a living. 

This experience helped me to write compelling B2B content, which is what I now do for Xriba, a fin tech startup. 

If I’d said I’m only going to write {insert type of copy and industry here} I’d be boxing myself in and missing out on brilliant projects. I’d also be passing up opportunities to learn about seemingly unrelated industries that will help me write better copy for future clients. 

Most industries have some common ground if you look hard enough. For the foreseeable future I won’t be specialising in a particular field or type of copy, because learning about a new industry and writing about it is too much fun. 

I specialise in writing to sell, what I write about? That depends on the client.

I love writing, whether that’s an email, blog post, advert, website or script or whatever my client needs me to write. If it involves words, involve me.

As much as I exist to make my clients happy I gotta enjoy myself too. So far they’ve all loved what I’ve done for them, so unless that changes, I’ll keep being an Asher of many trades and a master of one. 

Until next time,


Asher HarrisComment