The client: WiST, which stands for We in Social Tech, a London based accelerator for female led social tech businesses. WiST is supported by Made for Good, Deutsche Bank’s CSR arm.
The brief: To write all their website copy. The TOV was female friendly, non patronising and power inducing.
My process: I sought counsel from my female friends, some of which are entrepreneurs, before doing secondary research on the importance of social tech and what women who work in this field need/want.
The outcome: They successfully launched and recruited a full cohort of women for the first iteration of their programme.