Asher Writes

Corporate Communications with Gain Theory

The organisation: Gain Theory is a global marketing effectiveness consultancy that helps its clients to achieve marketing excellence.

The brief: To create a compelling newsletter for Group M companies and existing clients to read, using the Turtl platform.

The process: The content from the senior members of staff had already been completed, so I created the remaining pages and made them more engaging to read by changing the tone (more personable, less corporate)

The outcome: The feedback I got from numerous Group M was very positive. I’ll be building on this the next time around.

You can read the full version here.

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