The organisation: Gain Theory is a global marketing effectiveness consultancy that helps its clients to achieve marketing excellence.
The brief: To create a compelling newsletter for Group M companies and existing clients to read, using the Turtl platform.
The process: The content from the senior members of staff had already been completed, so I created the remaining pages and made them more engaging to read by changing the tone (more personable, less corporate)
The outcome: The feedback I got from numerous Group M was very positive. I’ll be building on this the next time around.